I’ve been struggling lately with fitting exercise and healthier eating into my life. Add kids and a full-time job to my fondness for for sleep, TV and a daily glass of wine, and going on a run often falls by the wayside.
Just yesterday I was thinking about how the only time in my life that I’ve successfully made working out a priority is in the months leading up to my wedding. My incentive: Looking fabulous in my pricey dress in front of 150 people.
Since then, few incentives look as good as a second piece of carrot cake (man, I’d better get to the point before I sound any more like Cathy).
Enter Stikk.com — a web site created by Yale economists after they successfully lost weight and kept it off by promising each other half a year’s worth of salary if they failed. When I came across this LA Times opinon piece written in January by one of the founders, I hung on every word. Here’s the site’s philosophy:
The concept is grounded on two well-known principles of behavioral economics: (1) people don’t always do what they claim they want to do, and (2) incentives get people to do things.
Here’s the deal. I sign up and make a commitment to exercise regularly, lose a certain amount of weight, even vote. I can make up a commitment of any kind and register it with Stikk.
If I keep my commitment, then good for me. I don’t spend a penny (the site is free). If I fail, then the money I’ve pledged, whether it’s $5 or $500, is transferred to the chum or charity of my choice.
I can pick a referee to monitor my every move and can e-mail friends so they can keep tabs of my progress.
I think it’s a cool concept. So here’s what I’m thinking. Send me an e-mail (kara@startribune.com, subject line: Stikk) and I’ll invite you to watch my progress. If I fail to exercise four times a week for 30 minutes at a time for the next 12 weeks, I’ll randomly pick one of those e-mail address owners to receive my pool of cash. I’m pledging $20 a week, for $240. Call it Kara’s exercise stimulus package.
If looking good in front of 150 people was incentive enough, looking bad in front of all of you should get my feet moving.