Less than a week after our profile of St. Paul native Kent Rosenblum ran in the Taste section, the announcement came: Rosenblum Cellars had been sold to booze-industry giant Diageo.
When I had interviewed Kent in late November, I asked him about the consolidation unfolding in the wine industry, with behemoths such as Constellation buying up wineries of all sizes. His response: “We have conversations every now and again with folks, kincking at the tires. But we’re kinda liking where we’re at.”
Perhaps his use of “kinda” instead of “very” should have been a tipoff that something was up, but (a) That’s the way the man talks, and (b) It would have been folly to expect him to reveal the process that almost certainly was unfolding at the time.
The key question, at least for consumers, is how this purchase will affect the quality of Rosenblum wines. There have been plenty of instances of corporate pressure to buy cheaper grapes from lesser sites, and the quality of the grapes is still the foremost factor in the quality of the wine.
But the guess here is that this won’t happen with Rosenblum, at least for now. Among the reasons:
*Kent Rosenblum is staying on as winemaker, and his name, and thus his reputaion, remain on the label.
*Most of Rosenblum’s wines come from single vineyards. That’s also unlikely to change; if we start seeing Harris Kratka and Eagle Point Vineyards disappearing from Rosenblum labels, replaced by more generic names, then it might be time to worry.
*In general, Diageo has a reputation for not interfering with the winemaking process at the properties it buys. (The same holds for the now-ginormous Jackson Family Wines, by the way.)
Anything can happen, of course, to affect a winery’s performance: the death of a major player, the departure of a gifted winemaker, a vineyard owner deciding to sell his grapes to another winery. Silver Oak cabs, in my view, fell off several notches a few years back when the winemaker/owner fell ill and sold the company. There’s no way of truly knowing until the juice hits the retail shelves.